Absorbine® Introduces Enhanced Showsheen® Detangler Gel

New Formula with Argan Oil of Morocco Detangles Manes and Tails Like Never Before

East Longmeadow, MA – ShowSheen® has long been trusted as the world’s top-selling grooming aid that nourishes, conditions, and detangles to bring out a healthy glow in every horse. With that same quality and dependability in mind, Absorbine® has developed new ShowSheen® Detangler Gel. The new formulation features Argan Oil of Morocco for Absorbine’s most advanced detangling product yet.

Horse owners can count on ShowSheen Detangler Gel to tackle their worst grooming challenges for luxurious manes and tails. Long treasured among the residents of North Africa, Argan Oil of Morocco has recently become a key ingredient in high-end personal care products for skin and hair. With the addition of Argan Oil, ShowSheen Detangler Gel is now able to nourish, hydrate, and deeply saturate manes and tails to quickly remove tangles, knots and burrs. The precision applicator tip allows for targeted detangling at the toughest spots, and the gel formula won’t leave a greasy residue in the hair or on your hands. 

ShowSheen Detangler Gel offers proven, superior performance when it comes to detangling manes and tails. When compared to Cowboy Magic® Detangler & Shine, the detangling properties of ShowSheen Detangler Gel were rated significantly higher by an independent consumer panel during a blind field test. With top scores in ease of application, tangle release, and overall quality, ShowSheen Detangler Gel was highly preferred.

Enhancing the formula of ShowSheen Detangler Gel was a crucial task for Absorbine, as the company remains dedicated to maintaining the tradition of excellence that ShowSheen products have always carried. "Over the last 40 years, generations of riders have put their trust in ShowSheen to keep horses looking their best," says Chris Jacobi, General Manager, Equine Division at W.F. Young, makers of Absorbine. "Knots and tangles are an inevitable challenge in grooming, and for the toughest jobs we can now offer our most advanced detangling product yet. The innovative ingredients, proven performance, and stunning results speak to the high standard that we insist every product branded with the ShowSheen name be held to."

To learn more about ShowSheen Detangler Gel, and the entire ShowSheen family of grooming products, please visit www.absorbine.com.

About W. F. Young / Absorbine

Founded in 1892 by Wilbur Fenelon Young and his wife, Mary Ida, W. F. Young, Inc. has manufactured and distributed quality health care products for over 120 years. The company is recognized as a worldwide leader in innovative, specialized animal health care brands – including Absorbine® Veterinary Liniment, UltraShield® fly control, ShowSheen® grooming products and Hooflex® hoof care – that improve wellness and enhance the quality and enjoyment of life for people and their animals. For more information, visit www.absorbine.com.

For more information or digital photographs, contact Alessandra Mele at amele@wfyoung.com
Absorbine®, ShowSheen®, UltraShield® and Hooflex® are trademarks of W. F. Young, Inc.
Cowboy Magic® is a trademark of Straight Arrow Products, Inc.
W. F. Young, Inc., 302 Benton Drive, East Longmeadow, MA 01028