Calling All
Pet People

Being a leading global animal health company and owners of the Absorbine® brand of equine products and The Missing Link® brand of pet products, W.F. Young Inc. is looking to hire critical roles which will support the rapid growth the company is experiencing and help drive new business and innovation as we plan for our 132^nd year in business.  

We are focused on our commitment of enhancing the lives of companion animals and livestock by creating the highest quality and most innovative health and wellness products. Our vision for innovation is to create new, unique, and original product concepts that honors our founders’ pioneering spirit, celebrates our passion to find a better way to care for animals, pursues our vision to be the most trusted animal care products in the world, continuously drives our business forward, and results in organically growing our product line to serve unmet needs in the marketplace, while staying true to our mission to enhance the health and wellness of animals around the globe. We are passionate about our C.A.R.E Values and we believe a caring culture empowers creativity, continuous improvement, and speed to market to foster break-through innovations.   

The W.F. Young team is seeking an eCommerce Account Manager who will play a pivotal role in supporting the growth and success of ecommerce in accounts and be a driving force in achieving sales growth, profitability, and awareness for the company’s portfolio of brands. The ideal candidate will be a results-driven self-starter who is goal oriented, has excellent communication and interpersonal skills, possess a strong team spirit and collaborative style, a sense of personal and business integrity and the willingness to embrace the core values of W.F. Young.  

Key Responsibilities

• Oversee current account responsibilities with existing accounts, such as Chewy.com, BigDWebb.com, 99 Pet Stores, and prospective accounts such as TractorSupply.com, ensuring exceptional service delivery and fostering strong relationships to drive client satisfaction and retention.
• Develops sales strategies and plans for assigned accounts and helps drive ecommerce growth plans with other W.F. Young Sales Managers
• Presents and gains placement of new products and manages optimal product assortment and site merchandising.
• Develops item forecasts and sales budgets and manages the P&L for assigned accounts.
• Collects and analyzes performance data and provides regular reports on account status, growth opportunities, and areas of concern.
• Plans and executes comprehensive marketing and promotional plans with assigned accounts and regularly reports on performance and results.
• Serves as the main point of contact for assigned accounts and will attend key functions and meetings in-person as required.
• Collaborates with marketing team to align account goals and marketing plans with product launches, brand plans, media calendars, and promotional schedules.
• Assist in the development of marketing assets to support the needs of ecommerce partners (product detail pages, product titles, product images/videos) and search engine marketing strategies.
• Build and maintain strong relationships with all account management and channel personnel to ensure that sales and marketing goals are achieved.
• Stay up to date with industry trends, emerging technologies, and best practices in ecommerce. Recommend innovative solutions to enhance our online presence and sales performance.
• Regularly check accounts to ensure they adhere to all selling and promotional policies and immediately address any issues proactively to avoid account suspension.
• Maintain close contact with internal operations and customer service to ensure promptness of order processing and delivery of product.
• Participate in the product innovation process.
• Attend relevant industry events and trade shows as required.

Qualifications

• Bachelor’s degree in business administration, marketing, sales, or similar field with a minimum of 4 years’ eCommerce sales and marketing experience, preferably in the animal health industry. 
• Associate degree in business administration, marketing, sales, or similar field with a minimum of 5 years’ eCommerce sales and marketing experience, preferably in the animal health industry. 
• High School Diploma with a minimum of 10 years’ eCommerce sales and marketing experience, preferably in the animal health industry. 
• Proven track record in developing a dynamic eCommerce sales process and possess the expertise to develop marketing plans designed to facilitate growth.
• Thorough understanding of website and digital marketing metrics, data analysis, and reporting tools.
• Results-driven self-starter who is goal oriented and has excellent communication and interpersonal skills.
• Strong relationship and account management skills.
• Detail-oriented with the ability to multi-task. Ability to prioritize and manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Embraces working with a team and has the ability to positively influence others at all levels of an organization.
• Pro-active problem-solving abilities, capable of identifying and addressing challenges swiftly and efficiently to drive optimal outcomes.
• Must be a brand advocate, demonstrating a deep understanding of our brand values and effectively communicating them to internal and external stakeholders.
• Highly proficient in Microsoft Word, Excel, PowerPoint, Teams, and other Office programs
• Aptitude for working with Internet tools (i.e. web-based reports, databases, and various multimedia technologies).
• Ability to work remotely with little supervision.
• The position requires an individual with the willingness to work a flexible schedule and the ability to travel as required.

What can we offer you for all your hard work? 

• Medical, Dental and Vision coverage with Wellness Reward Program & Reimbursement Programs
• Educational Assistance Program
• Supplemental Bonus Program
• Company Paid STD/LTD
• Company Paid Life Insurance
• Company Paid Long Term Care Insurance
• 401(k) – with company match
• Pet Insurance
• Paid Time Off Programs

COVID-19 considerations:
We are currently practicing a hybrid work environment and taking the utmost precautions to reduce the spread of COVID-19

The information contained in this job description reflects the duties considered necessary to describe the principal functions of the eCommerce Account Manager and shall not be considered as a detailed description of all work that may be assigned to you by your director or that may be inherent in the position. To apply, please use Indeed: E-Commerce Account Manager – East Longmeadow, MA 01028 – Indeed.com

Come join an organization whose leaders embraces a caring culture, values their employees, and works as a collaborative team as we continue to grow and drive new business heading into our 132^nd year!

Being a leading global animal health company and owners of the Absorbine® brand of equine products and The Missing Link® brand of pet products, W.F. Young, Inc is looking to hire critical roles which will support the rapid growth the company is experiencing and help drive new business and innovation as we head into our 132^nd year in business.  

We are focused on our commitment of enhancing the lives of companion animals and livestock by creating the highest quality and most innovative health and wellness products. Our vision for innovation is to create new, unique, and original product concepts that honors our founders’ pioneering spirit, celebrates our passion to find a better way to care for animals, pursues our vision to be the most trusted animal care products in the world, continuously drives our business forward, and results in organically growing our product line to serve unmet needs in the marketplace, while staying true to our mission to enhance the health and wellness of animals around the globe.

We are passionate about our C.A.R.E Values and we believe a caring culture empowers creativity, continuous improvement, and speed to market to foster break-through innovations.   The W.F. Young team is seeking a eCommerce Director who will be responsible for developing and executing the company’s holistic eComm strategy and will lead our efforts to connect consumers to our brands in the eComm space.   The ideal candidate must have an interest in helping animals, can seamlessly transition between a range of activities and focus areas, be able to own eComm expansion and end-to-end execution within this important channel, be a team-player, positive energy, and a good sense of humor.  

Key Responsibilities:

• Lead a high-performing cross-functional eComm team to develop and execute a robust and integrated eComm business plan
• Drive revenue growth and profitability for marketplaces, DTC, direct retail partners, 3^rd party sellers, and omnichannel retail partners; own P&L for e-Comm
• Measure, analyze and report performance on all eComm activity, evaluating the results against goals across revenue, profitability, customer acquisition, customer retention, conversion rate, and ROAS and presenting informed analysis to identify opportunities and recommend strategies to achieve goals
• Drive and oversee the implementation of future channel expansion opportunities
• Work collaboratively with marketing to improve and optimize our marketing strategies along the customer journey and provide direction for social selling, SEM, SEO, programmatic display, social advertising, and content marketing in support of eComm activities
• Work with the digital marketing team and agency partners to establish metrics, report on KPIs of digital marketing campaigns in support of eComm activities, and extract key insights for future campaign development and go-to-market strategies
• Provide strategic direction for optimizations of PDPs and enhancements to user experience for eComm platforms including marketplaces (Amazon), retailer websites, and DTC websites
• Make data-driven decisions to maximize profitability of websites and drive eComm sales that convert traffic from a variety of sources (email, advertising, search, etc.)
• Provide direction for eComm product assortment, merchandising, and promotions
• Utilize sales data and market trends to support the development of product forecasts and ecommerce spending plans

Qualifications:

• 7+ years of consumer eComm marketing and sales experience, with at least 5 of those years consisting of deep engagement with Amazon (experience with CPG a plus)
• Proven track record of meeting and exceeding performance goals (sales, campaign, etc.)
• Analytical and data-driven with experience using data visualization tools
• Exceptional communication and people management skills with the ability to educate stakeholders and build support for your ideas
• The ability to figure things out and develop and communicate plans
• High level of ownership and project management skills will the ability to prioritize tasks and meet deadlines in a cross-functional work environment
• Strong knowledge across digital marketing disciplines – SEO, SEM, programmatic display, email, retention, social advertising, and content marketing
• Proven experience executing holistic digital marketing campaigns across a variety of platforms and channels to drive eComm growth
• Comprehensive knowledge of Amazon, Shopify Plus, and Google Analytics required; HubSpot experience a plus

What can we offer you for all your hard work? 

• Medical, Dental and Vision coverage with Wellness Reward Program & Reimbursement Programs
• Educational Assistance Program
• Company Paid STD/LTD
• Company Paid Life Insurance
• Company Paid Long Term Care Insurance
• 401(k) – with company match
• Paid Time Off Programs

COVID-19 considerations:
We are currently practicing a hybrid work environment and taking the utmost precautions to reduce the spread of COVID-19

The information contained in this job description reflects the duties considered necessary to describe the principal functions of the eCommerce Director and shall not be considered as a detailed description of all work that may be assigned to you by your director or that may be inherent in the position. To apply, please use Indeed: E-Commerce Director – East Longmeadow, MA 01028 – Indeed.com

Come join an organization whose leaders embraces a caring culture, values their employees, and works as a collaborative team as we continue to grow and drive new business heading into our 132^nd year!