The Missing Link® is launching the aggressive BETTER DAYS DEAL to help retailers

The Missing Link® / W.F. Young, Inc. Launches “BETTER DAYS DEAL” to

Help Pet Retailers Drive Revenue and Profitability During This Challenging Time

East Longmeadow, MA – (May 1, 2020) During these challenging and changing times, the entire W.F. Young family has reflected on how much they appreciate and value the partnership of their pet specialty retailers and industry partners. After hearing from many retail partners all over the U.S. about the challenges they are facing, The Missing Link team at W.F. Young decided to transform its strong belief that there are better days ahead into a very aggressive program designed exclusively to help retailers and industry partners prepare for opening doors and growing revenue: The Missing Link’s BETTER DAYS DEAL.

For a limited time (now through May 15), The Missing Link is launching the aggressive BETTER DAYS DEAL to help retailers:

  • increase margins, and
  • offer legacy top selling products + new, unique products from The Missing Link to welcome customers back and drive more sales

WHAT: The Missing Link®’s BETTER DAYS DEAL – Over $1,195 value in products for a cost of approximately $300! (details below)

WHEN: Available for a limited time, so retailers are encouraged to act now (Must order by May 15, 2020; Must ship between June 1 – July 31, 2020)

WHERE: To order, email or contact your Distributor Rep

WHY: To put extra margin dollars back in pet retailers’ registers with a dynamic combination of top selling legacy products and new products that your customers want – a perfect way to welcome our retailer’s customers back with exciting new nutritional options for their pets. 

Although many retailers might not be in the best position to expand their product offering at this time, The Missing Link knows retailers cannot exist on dog food sales and dog food margins alone and created this promotion to help retailers grow margin and profitability.

Limit: 1 deal per location

The BETTER DAYS DEAL = 1,195+ Value:

  1. Purchase: 17 products from The Missing Link (Over $600 value for approx. $300) – includes Silver Honey, Collagen Care™, Smartmouth™ Dental Chews, Pet Kelp, and Original Supplement Formulas – Senior, Skin & Coat, and Hip & Joint, and….

2. FREE!: 22 units of products, including and a Smartmouth PDQ (approx. $595 for FREE!)

Limit: 1 deal per location

If you have any questions regarding the BETTER DAYS DEAL or to place your order and take advantage of this tremendous opportunity, please contact your Distributor Rep or The Missing Link® directly by email at:

Since 1892, W.F. Young Inc. has improved the lives of animals great and small with our health and wellness products. That innovative spirit and passion for our pets can be found in The Missing Link®, where we’re leading the charge against one-size-fits-all nutrition for pets by providing a personalized system of superfood pet supplements.  It is our belief that animals should live the healthier and happier lives that nature intended that drives us to create products like The Missing Link® Original superfood supplements, The Missing Link® Pet Kelp® limited-ingredient superfood supplements, The Missing Link® Smartmouth™ Dental Chews and new Collagen Care™ soft chews.

The Missing Link®, Pet Kelp®, Smartmouth™ and Collagen Care™ are trademarks of W.F. Young, Inc, 302 Benton Drive, East Longmeadow, MA 01028