Absorbine® Introduces Bute-Less® Performance

New comfort and recovery supplement offers high-performance support in a show-safe formula

East Longmeadow, MA – The Bute-Less® brand has long been trusted as a supplement that delivers comfort and recovery support, while remaining gentle on the stomach. Now Absorbine® is pleased to introduce a new addition to the line, Bute-Less® Performance pellets. This high-performance supplement provides comprehensive support for managing occasional stiffness, soreness, and discomfort associated with training and competition.

The show-safe Bute-Less® Performance formula is an optimum blend of natural ingredients that enhances the body’s normal repair of connective tissue and joints, helping to keep hardworking horses training and competing at their best. When fed daily, Bute-Less® Performance may help to relieve inflammation, support GI tract health and recovery from gastric distress, support muscle recovery, and protect against free radical damage. Formulated with the performance horse in mind, none of the ingredients in Bute-Less® Performance are currently prohibited by U.S. Equestrian or FEI.

In developing Bute-Less® Performance pellets, Absorbine® sought to feature curcumin, a powerful, natural antioxidant found in the spice turmeric. They chose Longvida® optimized curcumin, a breakthrough formula developed by Verdure Sciences and an elite group of UCLA neuroscientists. Clinical data consistent with human bioavailability showed that Longvida® is at least 65 times more bioavailable than unformulated curcumin. The Longvida® SD optimized curcumin extract found in Bute-Less® Performance pellets delivers free curcumin that provides hardworking horses inflammation support, muscle recovery, and digestive benefits.*

Cutting-edge SLCPTM Technology, or Solid Lipid Curcumin Particle Technology, is responsible for the “magic” of Longvida®. SLCPTM Technology is an ideal absorption-promoting system. It not only helps preserve and protect curcumin from the harsh environment of the stomach, it also helps deliver the free form of curcumin into the bloodstream, targeting tissues. Furthermore, because the key factor is the amount of curcumin absorbed, not consumed, high dosages of curcumin are no longer necessary.*

Beyond curcumin, Bute-Less® Performance utilizes a range of other powerful active ingredients. Boswellia helps decrease normal inflammatory pathways, while Yucca enhances the body’s normal repair of connective tissue and joints. MSM is also added to support cellular health, and reduces the negative effects of oxidative stress.

The research and development team at Absorbine® has been encouraged and excited by preliminary data received on Bute-Less Performance during clinical trials. “We are very pleased with the quality of the new Bute-Less® Performance supplement, and have been impressed with positive results observed as it undergoes clinical testing at a leading veterinary university,” says Amy Cairy, Marketing Manager and Supplement Specialist at Absorbine®. “The blend of natural ingredients featuring Longvida® optimized curcumin was specially developed with the performance horse in mind, offering show-safe comfort and recovery support. We are proud to introduce this premium formula under the Bute-Less® name, and feel it will offer competitive riders an alternative comfort solution for their hardworking horses, both in and out of the show ring.”

For more information on new Bute-Less® Performance, and to learn more about the complete line of supplements and muscle and joint care products available from Absorbine®, visit www.absorbine.com.

About W. F. Young / Absorbine®
Founded in 1892 by Wilbur Fenelon Young and his wife, Mary Ida, W. F. Young, Inc. has manufactured and distributed quality health care products for over 120 years. The company is recognized as a worldwide leader in innovative, specialized animal health care brands – including Absorbine® Veterinary Liniment, UltraShield® fly control, ShowSheen® grooming products, Leather Therapy® leather care, Hooflex® hoof care, as well as Absorbine® and The Missing Link® supplements – that improve wellness and enhance the quality and enjoyment of life for people and their animals. For more information, visit www.absorbine.com.

For more information or digital photographs, contact Alessandra Mele at amele@wfyoung.com

*Gota et. al 2010

Absorbine®, Bute-Less®, ShowSheen®, Leather Therapy®, UltraShield®, Hooflex® and The Missing Link® are trademarks of W. F. Young, Inc.

Longvida® SD extract is patented under US 9192644 & EP 1993365 (other patents pending)

Longvida and SLCP are trademarks of Verdure Sciences, Inc.

W.F. Young, Inc., 302 Benton Drive, East Longmeadow, MA 01028