Calling All
Pet People

W.F. Young, Inc., a global leader in animal health and the company behind Absorbine® and The Missing Link® brands, is hiring critical roles to support rapid growth and drive innovation as we enter our 134th year.

We are committed to enhancing the lives of companion animals and livestock through high-quality, innovative health and wellness products. Guided by our founders’ pioneering spirit, we strive to create unique solutions that meet unmet market needs, grow our product line organically, and uphold our mission to improve animal health worldwide. Our C.A.R.E Values foster a culture of creativity, continuous improvement, and speed to market—empowering breakthrough innovations.

The W.F. Young team is seeking an Associate Brand Manager, who supports the execution and day-to-day management of our brand portfolio, helping ensure consistent, high-quality brand content is delivered across channels. The primary focus is supporting the equine portfolio, but this role will also support the pet portfolio as needed. This role partners closely with the Brand Manager and cross-functional teams to help bring brand plans to life, support agency execution, and maintain strong brand alignment and continuity. This role also plays an important coordination role in content development—assisting in translating brand strategy into channel-ready assets and helping ensure the effective use of internal and external creative resources. This role is based in the East Longmeadow office.

Key Responsibilities:

Brand Management Support (Primary, Equine; Secondary, Pet)

• Support execution of brand plans, campaigns, promotions, and product launches in partnership with the Brand Manager.
• Coordinate day-to-day execution of brand activities to ensure timelines, deliverables, and priorities are met.
• Assist with agency coordination, including drafting creative briefs, managing timelines, reviewing assets, and consolidating feedback.
• Maintain brand guidelines and ensure consistent brand expression across all channels and touchpoints.
• Help track and report on campaign performance, KPIs, and post-campaign learnings to support ongoing optimization.
• Support brand strategy and innovation by gathering and synthesizing market insights, including consumer research, competitive analysis, category trends, and brand performance data.
• Manage the execution of brand sponsorships by maintaining current agreements, implementing activation plans, and coordinating regular partner communications.
• Coordinate brand presence at consumer and trade shows, including logistics, materials, timelines, and on-site execution support.

Content Development & Asset Coordination

• Manage the equine content calendar in coordination with social, eCommerce, and sales teams.
• Draft, edit, and adapt marketing copy for product detail pages, enhanced content for eCommerce, social content, email campaigns, and retailer and distributor programs.
• Ensure all content and assets are optimized to meet platform, partner, and channel-specific requirements.
• Coordinate content and asset development with external partners, including agencies, freelancers, photographers, and videographers and manage timelines, coordinate internal reviews, and consolidate feedback.

Cross Functional & Cross- Category Collaboration

• Provide content and executional support for pet brands as needed, particularly for shared retailer, distributor, or co-op initiatives.
• Collaborate with equine and pet brand teams to share templates, best practices, tools, and insights.
• Support sales team in the development and execution of co-operative marketing plans and development of sales materials.

Key Qualifications: 

• Bachelor’s degree in marketing, Business, Communications or a related field.
• 2–4 years of experience in brand marketing, marketing coordination, or a related role (CPG or animal health experience a plus).
• Hands on experience supporting marketing campaigns, content development, or brand programs across multiple channels.
• Strong project management and organizational skills; ability to manage multiple timelines, deliverables, and stakeholders.
• Ability to write, edit or adapt marketing copies for various channels (e.g., digital, social, eCommerce or sales materials)
• Experience coordinating with cross-functional teams and working with external creative partners preferred.
• Strong attention to detail and ability to ensure work aligns with brand guidelines and quality standards. Proficient in Microsoft Office; familiarity with project management or content tool is a plus.
• Clear written and verbal communication skills, with the ability to consolidate feedback and communicate effectively across teams.
• Passion for animals, equine, or animal health brands strongly preferred.

Salary Range: $60,600 – $70,400 *compensation based on candidate’s experience*

Summary of Benefits Offered:         

• Medical, Dental & Vision coverage
• Fitness & Weight-loss Reimbursement Programs
• Bonus Program
• Pet Insurance
• Educational Assistance Program
• Company Paid STD/LTD
• Company Paid Life Insurance
• 401(k) – with company match
• Paid Time Off Programs

Come join an organization whose leaders embrace a caring culture, values their employees, and works as a collaborative team as we continue to grow and drive new business heading into our 134th year! To apply please visit : Associate Brand Manager – East Longmeadow, MA 01028 – Indeed.com

W.F. Young, Inc., a global leader in animal health and the company behind Absorbine® and The Missing Link® brands, is hiring critical roles to support rapid growth and drive innovation as we enter our 134th year.

We are committed to enhancing the lives of companion animals and livestock through high-quality, innovative health and wellness products. Guided by our founders’ pioneering spirit, we strive to create unique solutions that meet unmet market needs, grow our product line organically, and uphold our mission to improve animal health worldwide. Our C.A.R.E Values foster a culture of creativity, continuous improvement, and speed to market—empowering breakthrough innovations.

The W.F. Young team is seeking a Brand Manager – Pet, who will support the growth, health, and visibility of some of the most trusted brands in animal health. This position will help develop brand plans, execute omni-channel marketing programs, support new product initiatives, and serve as a key partner across marketing, sales, and product development. This role is based in the East Longmeadow office.

Key Responsibilities:

Brand Planning & Execution

• Supports the development of annual brand plans, campaigns, media calendars, and promotional programs that align with company goals
• Assists in monitoring brand performance to ensure plans stay on track and identify opportunities to optimize tactics
• Partners with internal teams and agency partners to execute marketing communications, advertising, social media, content creation, PR, promotions, and related activities
• Prepares creative briefs, manages project timelines, and helps coordinate review and approval processes
• Ensures all consumer-facing materials and messaging align with brand guidelines and regulatory requirements

Analytics & Insights

• Reviews of sales and performance data to help identify insights and recommended actions
• Tracks and reports on marketing campaign results, providing learnings and opportunities for improvement
• Conducts competitive reviews, consumer research, and market assessments to help guide brand decisions

Product Expertise & Innovation Support

• Builds a solid understanding of assigned products, including features, benefits, usage, competitive landscape, and consumer sentiment
• Participates as a member of the Innovation Team by providing brand insights, consumer perspectives, and product knowledge
• Assists in the development of new products and product improvements by contributing research, preparing briefs, and supporting project tasks

Event & Trade Support

• Assists with select consumer and trade shows to support brand awareness and sales efforts
• Helps coordinate event preparation, materials, logistics, and post-event reporting

Team Collaboration

• Contributes to annual budget planning and forecasting activities by providing input and data as requested
• Partners with other marketing team members and provides support as needed

Key Qualifications: 

• Minimum of a bachelor’s degree in marketing, Business, Communications, or related field
• 3–6 years of experience in brand management or marketing, ideally within consumer-packaged goods (CPG) or animal health
• Passion for animals and comfort working around them
• Strong organizational skills with the ability to manage multiple projects and priorities
• Analytical approach with experience working with sales or marketing performance data
• Strong problem-solving abilities and attention to detail
• Experience collaborating with cross-functional teams and/or agency partners
• Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook)
• Ability to travel for select events, shows, or training (estimated 10–15%)
• A collaborative, positive team player with a willingness to learn and grow

Salary Range: $95,000 – $110,000 *compensation based on candidate’s experience*

Summary of Benefits Offered:         

• Medical, Dental & Vision coverage
• Fitness & Weight-loss Reimbursement Programs
• Bonus Program
• Pet Insurance
• Educational Assistance Program
• Company Paid STD/LTD
• Company Paid Life Insurance
• 401(k) – with company match
• Paid Time Off Programs

Come join an organization whose leaders embrace a caring culture, values their employees, and works as a collaborative team as we continue to grow and drive new business heading into our 134th year! To apply please visit : Brand Manager – Pet Division – East Longmeadow, MA 01028 – Indeed.com