Absorbine® Introduces Newly Designed UltraShield® Fly Mask

The Horse World’s Most Trusted Name® presents their most advanced generation of fly masks

East Longmeadow, MA — When the product development team at Absorbine® set out to redesign the UltraShield® Fly Mask, the bar was set high. Horse owners across the country were asked what they liked and didn’t like about fly masks, and what features their ideal fly mask would include. That research led to the latest high-tech performance fabrics, advanced comfort-enhancing features, and new sizing options, resulting in a completely reimagined fly mask that offers the UltraShield® standard of protection.

Inspired by human athletic gear, the redesigned UltraShield® Fly Mask features innovative design using the latest high-tech sport fabrics. The crown and jowl are fashioned from a diamond knit used in warm weather running apparel; the soft fabric wicks away moisture to keep horses cool and dry. The ears are made from a lightweight, breathable sport knit commonly used in football jerseys to offer optimal durability and protection from the sun. A strong woven mesh makes up the face to block 80% of harmful UV rays, reduce heat transfer and solar glare, and allow air to pass freely for the horse’s comfort. All of these innovative fabrics resist stains and stand up to wear-and-tear for excellent protection with longevity.

Designing a comfortable fit was also of paramount concern in the development of the UltraShield® Fly Mask. Two-way controlled stretch fabric on the crown and jowl, extended fabric behind the ears, structured eye darts, and a strong double-locking hook and loop closure allow for an adjustable, correct fit that provides all-around comfort. The mask comes in three sizes to suit a wide variety of horses including cob size, horse size, and warmblood size, all available with or without ears.

Updating the UltraShield® Fly Mask was an initiative driven by the need for the physical protection of a fly mask that maintains the quality and dependability of the UltraShield® brand.  "UltraShield® has long offered protection horse owners can trust to end their fly frustration," Amy Cairy, Marketing Manager at Absorbine® says. "Fly masks are essential for shielding horses from insects, sun, and debris, and we wanted ours to carry the same promise of quality and excellent protection that our UltraShield® fly sprays are known for. We believe the redesigned UltraShield® Fly Mask achieves that in an innovative way, and we are proud to introduce it to the UltraShield® family."

To learn more about the redesigned UltraShield® Fly Mask, and the entire UltraShield® line of fly control products, please visit www.absorbine.com.

About W.F. Young / Absorbine

Founded in 1892 by Wilbur Fenelon Young and his wife, Mary Ida, W. F. Young, Inc. has manufactured and distributed quality health care products for over 120 years. The company is recognized as a worldwide leader in innovative, specialized animal health care brands – including Absorbine® Veterinary Liniment, UltraShield® fly control, ShowSheen® grooming products, Hooflex® hoof care and Leather Therapy® leather care – that improve wellness and enhance the quality and enjoyment of life for people and their animals. For more information, visit www.absorbine.com.

For more information or digital photographs, contact Alessandra Mele at amele@wfyoung.com

Absorbine®, ShowSheen®, UltraShield®, Hooflex® and Leather Therapy® are trademarks of W. F. Young, Inc.

W. F. Young, Inc., 302 Benton Drive, East Longmeadow, MA 01028