With the release of the new movie "Secretariat" this fall, the folks at W. F. Young, Inc., makers of Absorbine® Veterinary Liniment, are experiencing a bit of nostalgia. Absorbine Veterinary Liniment was a favorite product of Secretariat’s famed trainer Lucien Laurin. In fact, Mr. Laurin and Secretariat were prominent in a series of advertisements the company introduced in 1973, the year Secretariat won the Triple Crown.
Quoted in the ad, Mr. Laurin stated, "I use an Absorbine brace after every workout. It’s a helpful routine, one I’ve followed for years." The copy further reads, "What would you find in the stable of this Triple Crown champion? You’d find a fabulous horse, a superb trainer and a liniment named Absorbine." According to Tyler F. Young, CEO of W. F. Young, "We’re still very proud to have been associated with one of the greatest thoroughbred race horses of all time and one of the greatest trainers ever. To have Lucien Laurin’s endorsement of Absorbine Veterinary Liniment still runs shivers down my spine! In fact, a reproduction of the ad is still prominently displayed in the company’s corporate office."
Riders and trainers today continue to praise the benefits of Absorbine Veterinary Liniment, the world’s number one selling horse liniment. The multi-use formula is made with a proprietary blend of herbal extracts including calendula, echinacea, wormwood, and menthol. In addition to providing soothing relief for sore muscles, stiff joints, and swelling, Absorbine Veterinary Liniment is also an antiseptic for minor cuts and abrasions, helps prevent hoof and sole infections and, as Secretariat’s trainer Lucien Laurin used it, a refreshing brace and body wash.
"Can’t wait to see the movie" is a phrase that is being heard often around the offices of Absorbine these days.
Introduced by Wilbur F. Young more than a century ago, Absorbine Veterinary Liniment is a staple in barns, stalls, and show rings. Absorbine Veterinary Liniment is the flagship product of W. F. Young, Inc. and has been trusted by horse people and their horses since 1892. Absorbine products are available nationwide in tack shops, farm supply stores, and catalogs. For a dealer near you or for more information, visit the Absorbine website at www.absorbine.com. The company is recognized as a worldwide leader in innovative, specialized health care brands that enhance the quality and enjoyment of life for families and their pets.