Absorbine® Veterinary Liniment Updates Packaging Label

A New Look for a Trusted Product
February 15, 2008

Absorbine Veterinary Liniment will soon be displayed on store shelves with a new, more "absorbine_veterinary_liniment_180"contemporary look on its packaging labels, while staying true to the product’s heritage. Introduced by Wilbur F. Young more than a century ago, Absorbine Veterinary Liniment is the world’s number one selling horse liniment and is a staple in barns, stalls, and show rings. Absorbine Veterinary Liniment is the flagship product of W. F. Young, Inc. and has been trusted by horse people and their horses since 1892.


W. F. Young, Inc., marketers of the Absorbine line of equine health care products, undertook the new label initiative to advance a more modern brand image and emphasize the premium quality of the product. The bright and bold labels, coupled with Absorbine Veterinary Liniment’s signature ochre-colored bottles, will easily identify the product to the loyal user.

Absorbine Veterinary Liniment is a successful treatment for temporary muscle soreness and stiffness. It is made with a proprietary blend of the herbal extracts Calendula, Echinacea, and Wormwood and is an excellent antiseptic for minor cuts, abrasions, and insect bites. It can also be used as a pre-workout warm-up and a post-workout set-up. Absorbine Veterinary Liniment is effective as a body wash when mixed with water and vinegar.

Absorbine products are available nationwide in tack shops, farm supply stores, and catalogs. For a dealer near you or for more information, visit the Absorbine website at www.absorbine.com. The company is recognized as a worldwide leader in innovative, specialized health care brands that enhance the quality and enjoyment of life for families and their pets.

For more information, contact Heather Bean, Brand Manager, at 800-628-9653 x477
A high resolution digital photograph is available by contacting llarrabee@absorbine.com
W. F. Young, Inc., 302 Benton Drive, East Longmeadow, MA 01028 – www.absorbine.com. Absorbine® is a registered trademarks of W. F. Young, Inc.