Knock Out Gnats
Pesky Problem Encourages People to Try Unusual Remedies
EAST LONGMEADOW, MA – When major storms hit the Midwest United States in 2008, local residents not only had to deal with soaking rains and major flooding, but the major nuisance of swarming gnats and bugs. Gnat infestations occurred due to the prolonged period of moisture and humidity and the increase in pools of standing water. The bugs were reported to swarm innocent individuals who dared to leave their homes, causing itchy, painful bites.
People were willing to try anything to keep the gnats away – and W. F. Young, Inc., the marketers of Absorbine Jr. Pain Relieving Liquid, began hearing from people who thought that this venerable product has properties that keep the gnats from swarming and biting. A representative of the company states that they were taken by surprise, but delighted that Absorbine Jr. was able to bring comfort to their customers.
"We noticed an increase in the number of inquiries to our customer service department regarding Absorbine Jr. and its ability to help with gnats. The word ‘gnat’ continued to pop up, and we immediately realized that the calls were coming from the flood-ravaged areas," says Robert J. Wallace, vice president of sales and marketing at W.F. Young, Inc. "We do not market or make any claims that Absorbine Jr. helps in this way, but it became a word-of-mouth phenomenon. We also heard from our retailers that they couldn’t keep the product on their shelves!"
The scent of Absorbine Jr. is well known to loyal users, and it appears that the unique scent, derived from a combination of natural menthol, absinthium oil, and wormwood oil, along with other herbal ingredients, helps to drive the pesky gnats away.
While no one can predict the long-range weather, the company is ready for the possibility of another difficult, wet spring for many parts of the country. "We have increased our production of Absorbine Jr. to prepare for any deluge that might occur. People now know that they can depend on Absorbine Jr. to be there to help them not only with their muscle aches and pains, but those pain-in-the-neck gnats!" said Wallace.
For more information, visit www.absorbinejr.com.