Move Allows Marketer of Absorbine® To Expand Sales Service to Retailers
CLA Acquires W. F. Young, Inc. Field Sales Unit
East Longmeadow, MA: In a move to enhance the merchandising capabilities of their equine and pet retailers, W. F. Young, Inc., marketer of Absorbine® and other trusted products, announces today a strategic marketing alliance with Chuck Latham Associates, Inc. (CLA), the premier manufacturer’s representative specializing in the farm and pet store markets in the United States.
Through its new alliance with CLA, W. F. Young, Inc. seeks to significantly increase service and support to its distributors and retailers to become the leader in equine merchandising. W. F. Young will combine the strengths of its existing sales force with the extended services of CLA.
"W. F. Young is very excited to form this special relationship with CLA as it gives us the strategic platform in which we can achieve our current and future aggressive growth and expansion goals in the equine and other ancillary markets," says Tyler F. Young, chief executive officer, W. F. Young, Inc. "With CLA’s marketing expertise, our retailers will be able to offer their customers a broader range of our products in the configuration that best meets the needs of our consumers."
Young adds that the company’s existing sales force, formerly operated as Retail Remedies, Inc., is being acquired by CLA as an integral part of the new strategy, "We are very proud of our sales force and they will play an instrumental role in helping this new alliance succeed in the equine industry."
Teaming up with W. F. Young, Inc. is an extraordinary opportunity for both companies, says Chuck Latham, who founded his sales rep company in 1984. Today the company has more than 700 professionals providing nationwide sales calls at major retailers and distributors.
"With more than 118 years of experience in producing quality products for horses and other pets, W. F. Young, Inc. is the most respected name in muscle care, fly control, grooming, hoof care and supplements," he says. "With our network and W. F. Young’s superior products, we can help our retailers boost sales of these premium brands. One of our strategies will be to provide retailers with timely promotional programs targeted to maximize the flow of merchandise to meet the seasonal needs of their customers."
Latham says his company’s point-of-purchase support can also help a retailer capitalize on the popularity of an Absorbine brand with its customers. "For example, we might advise a retailer to expand the UltraShield® line by offering the new UltraShield® Easy Swipe and UltraShield® Green fly repellent along with our redesigned UltraShield® Bonnet for full fly control protection."
CLA has national coverage with experienced retail merchandisers and highly trained representatives who are skilled in providing state-of-the-art merchandising and point-of-purchase support to retailers. With a force of 14 field sales specialists and over 700 merchandising support personnel, the company utilizes a "Category Captain" approach to servicing key distributors and retail accounts, so that retailers always have a knowledgeable "go-to" person.
In addition to Absorbine, W. F. Young, Inc. manufactures other well-loved premium brands such as ShowSheen®, Hooflex®, UltraShield® and Equine America® products. CLA is renowned for its expertise in building relationships with retailers in order to better help them market their merchandise.
W.F. Young products are available nationwide in tack shops, farm and ranch supply stores, on-line retailers and catalogs. For more information, visit the Absorbine® website at www.absorbine.com.